Sports Trader reports back : New Two Oceans Expo venue a success

Exhibitors and visitors were very happy with the new venue and electronic registration process for the 2013 Two Oceans Marathon Expo, which took place 27-29 March. The pre-race expo was this year hosted at the Cape Town International Convention Centre for the first time.

Every year the largest running-related expo in the Western Cape serves as both the official registration point for the Old Mutual Two Oceans Marathon and an opportunity for last minute shopping for the thousands of runners who entered the marathon.

With over 45 000 visitors attending the expo, it is a popular exhibition area for retailers and suppliers alike with exhibitors offering fitness assessments, expo-only specials on their products, etc.

adidas

Race technical sponsor, adidas, made the most of their prime position at the entrance to the exhibition area to show case their latest technology, Boost, proudly on display with their eye catching yellow (associated with the Boost launch). They also had their #myjourney commitment wall where people could write messages.

The Athlete's Foot

Cape Union Mart

Sportsmans Warehouse

The Sweat Shop

TotalSports

Apart from last-minute shopping from retailers like Sportsmans Warehouse, Athletes Foot, Sweat Shop, Drifters Extreme Sport and Cape Union Mart, representatives from 27 footwear and clothing brands explained new technologies and showed their latest running styles. Among the top running shoe brands showcasing new ranges were Asics, Brooks, Inov-8, Mizuno, New Balance, Puma, Saucony, Vibram FiveFingers, Vivobarefoot, and many more. Running-related gear like Buff from Adventure Inc, Polar heart rate monitors, Thule racks, ranges from four eyewear companies and 13 sports nutrition brands, catered for all the needs of the runners and their supporters.