New Two Oceans Expo venue a success

Exhibitors and visitors were very happy with the new venue and electronic registration process for the 2013 Two Oceans Marathon Expo, which took place 27-29 March. The pre-race expo was this year hosted at the Cape Town International Convention Centre for the first time.

Every year the largest running-related expo in the Western Cape serves as both the official registration point for the Old Mutual Two Oceans Marathon and an opportunity for last minute shopping for the thousands of runners who entered the marathon. 

With over 45 000 visitors attending the expo, it is a popular exhibition area for retailers and suppliers alike with exhibitors offering fitness assessments, expo-only specials on their products, etc.

adidas

Race technical sponsor, adidas, made the most of their prime position at the entrance to the exhibition area to show case their latest technology, Boost, proudly on display with their eye catching yellow (associated with the Boost launch). They also had their #myjourney commitment wall where people could write messages.

The Athlete's Foot

Cape Union Mart

Sportsmans Warehouse

The Sweat Shop

TotalSports

Apart from last-minute shopping from retailers like Sportsmans Warehouse, Athletes Foot, Sweat Shop, Drifters Extreme Sport and Cape Union Mart, representatives from 27 footwear and clothing brands explained new technologies and showed their latest running styles. Among the top running shoe brands showcasing new ranges were Asics, Brooks, Inov-8, Mizuno, New Balance, Puma, Saucony, Vibram FiveFingers, Vivobarefoot, and many more. Running-related gear like Buff from Adventure Inc, Polar heart rate monitors, Thule racks, ranges from four eyewear companies and 13 sports nutrition brands, catered for all the needs of the runners and their supporters.

Buff and Osprey, distributed by Adventure Inc

Asics, distributed by Jordan & Co

Brooks, distributed by SBR Agencies

New Balance

Puma

Inov8, distributed by Rebel Elite Fitness

Saucony, distributed by Omni Sport

Skins and Mizuno, distributed by Super-Brands

Vibram FiveFingers, distributed by Branded Footwear & Clothing Co

Vivobarefoot, distributed by Native Sport

Published by www.sportstrader.co.za

Two Oceans attracts record crowds

A record field of close to 26 000 runners participated in this years’ Old Mutual Two Oceans Marathon, resulting in many more family members, friends and associates passing through the doors of the Two Oceans Expo, held at the Good Hope Centre in Cape Town from the 4-6^th of April. The Expo attracts over 45 000 visitors over the 3 day period each year. Visitors enjoy special deals on running related and commemorative event gear, supplements, sporting tours etc.

Commemorative event gear was available to purchase at the expo

 The booth of event sponsor, Puma, was once again kitted out with the Jamaican theme, inspired by world-renowned sprinters such as Usain Bolt. 

Customers were encouraged to compete against times set by Bolt in the Puma Faas Speed Test to receive discount on products they would like to purchase at the Puma stand

The Sweat shop offered specialist advice for runners

Adidas displayed their running apparel and gear prominently in the middle of the hall

 

Latest base layer brand, Skins, and international running brand, Mizuno, distributed by Super-Brands, shared a booth

Rockets compression sportswear sold Two Oceans branded arm warmers in time for the chilly race on Saturday 7 March

Inov-8 specialists were on hand to answer any running related questions 

Under Armour base layers were available at the expo

The New Balance stand generated lots of interest

Hi-Tec marketing manager Ian Little and Leo Rust from Adventure Inc, distributors of Buff, at the Buff stand

Sportsmans Warehouse offered runners specials on apparel, nutritional supplements and more

Shock Absorber had a stand set up to give sports bra measurements to runners

Tammy Rutherford, Brad Gale and Michelle Basson showing off the Second Skins apparel and compression gear

Alex Hawkins and Roger Zeino (right) of Branded Footwear, distributors of Vibram FiveFingers