Reebok signs with Red Bull X-Alps

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Reebok has signed a partnership agreement with the Red Bull X-Alps challenge, making Reebok a main event partner for the 2013 Red Bull X-Alps and official apparel and footwear supplier.

Reebok will collaborate with elite athletes and will launch a new line of footwear and apparel for 2013. This is part of Reebok’s commitment to elevate the profile of walking as a form of fitness.

The Red Bull X-Alps will be the sixth edition of the event where competitors must journey non-stop almost 900km across the Alps from Salzburg to Monaco by foot or paraglider. It is considered to be one of the toughest adventure races in the world.

Published by www.sportstrader.co.za