Hi-Tec opens new green head office in Cape Town
Kaapse Klopse at the opening of the new green Hi-Tec head office in Cape Town |
Accompanied by the brassy sounds of a “Kaapse Klopse troep”,
Hi-Tec SA general manager Mickey Mallett and international chairman and owner
Frank van Wezel greeted their guests on the 7th of February at the
opening of their new head office building in Cape Town.
From left to right: Mickey Mallet, daughters Amy and Erin Mallet and Frank van Wezel |
Guests and customers came from near and far to celebrate the
completion of the building, which Van Wezel describes as a “testimony to the South
African yes, we can do it” attitude. When Mallett showed him a mud-filled hole
in February last year and told him that they would move in in November, he
thought “impossible!” said Van Wezel. “But they did it.”
Guests from near and far attended the opening |
The double-storey building, jointly funded by Van Wezel and
Mallett, has green lighting - e.g. with basement
lights with motion sensors - and air conditioning, and has two big showrooms
for the Hi-Tec and Magnum brands, a large board room for meetings and a canteen
where all staff members can mingle during lunch hour.
While Frank van Wezel and his wife Caroline are familiar
faces in Cape Town, where they spend a lot of time in their Camps Bay home, his
son and current CEO, Ed van Wezel, and his wife, Melissa, also flew out for the
launch and sales conference. As did Brad Lemkus - nowadays based in London - whose
Lemkus Sports formed a joint venture with Van Wezel in 1985 to distribute
Hi-Tec shoes in South Africa.
From left to right: Ed van Wezel (CEO), Brad Lemkus and chairman Frank van Wezel |
Apart from strong contingents from Cape-based retailers like
Cape Union Mart, Holdsport (Sportsmans Warehouse and Outdoor Warehouse), Tekkie
Town founder Braam van Huyssteen came from George, Mallett’s parents came from
East London and Hi-Tec agents and staff members from all over the country.
Amy Mallet, Erin Mallet, Penny Mallet, Frank's wife Caroline van Wezel and Mickey Mallet |
Ken Lazarus from Cape Union Mart |
Caroline van Wezel (left) with Philip Krawitz (chariman of Cape Union Mart) and Brad Lemkus (right) |
Juan Lombard (left) and Bradley Moritz (right) from Moresport |
Andre Laubuschagne (left - CEO of Cape Union Mart) and Braam van Huyssteen (Tekkie Town) |
Stan Swart (Hi-Tec agent) and Gordon Mallet (Mickey Mallet's father) |
During the 38 years since he started the Hi-Tec brand in
1974, he has sold 260-m pairs of shoes, said Van Wezel – if the boxes are packed
end to end, they will make a pathway from the earth to the moon and back, and
back to the moon again. “Please buy more shoes, I don’t want to be stuck on the
moon,” he urged customers.
With the contractions of the US economy and problems in
Europe (notably Greece, Portugal, Spain and Italy) Africa is one of the new
markets Hi-Tec is exploring as a source of new growth. They are already active
in Angola, Namibia, Zimbabwe, Zambia, Kenya, Tanzania, Ghana and Nigeria and
view South Africa as their entry-point to the continent.
Other new markets that will contribute to future growth are
Australia, South America and China, where their distributor in one day sold
10 400 pairs of Hi-Tec hiking boots over the internet. They have also
recently opened a new US head office in Portland, where former South African
marketing manager Ian Little is currently marketing manager.
Published by www.sportstrader.co.za
Labels: Ed van Wezel, Frank van Wezel, Hi-Tec Cape Town, Hi-tec head office in Cape Town, Hi-Tec South Africa, Mickey Mallet
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