Cycling was at the
forefront of everyone’s mind this week as the Cape Argus Lifecycle week and expo
built up to the annual cycling event on Sunday 10 March.
The Cape Argus Pick ‘n
Pay cycle tour (or the ‘Argus’) saw 35 000 cyclists and many more
supporters take to the streets of Cape Town.
|
The Lifecycle expo attracted over 80 000 visitors to the Good Hope Centre this year |
As cyclists flocked to the expo to
register and collect their race packs, families, friends and cyclists alike
absorbed the atmosphere of excitement as the annual event drew near.
What started as an
idea from Eddy Cassar when he watched cycle apparel company Rapid Sports selling
its wares from a trestle table alongside Camps Bay soccer fields in 1991, has
grown to be one of the largest shows of its kind in the country.
The Lifecycle
Expo, which has been running for over 20 years, has more than 320 exhibitors
from around the world, as well as an average of 78 000 visitors annually. This
year the Lifecycle expo (7-9 March) saw over 80 000 visitors entering the
Good Hope Centre in Sir Lowry Road, Cape Town.
Exhibitors had plenty
opportunity to sell to cycle crazed visitors. Suppliers to the cycling retail
trade as well as retailers had opportunity to market show specials, new
products and ventures to cycling fans.
|
Cape Union Mart |
|
Sportsmans Warehouse |
|
Chris Willemse Cycles |
|
Coimbra Cycles |
|
Olympic Cycles |
Retailers such as Olympic
Cycles, Coimbra Cycles/Cycle House George, Chris Willemse Cycles, Sportsmans
Warehouse and Cape Union Mart, amongst others, were popular stops for cycling
fans.
Suppliers such as Breakthru
Sports, Ocean Eyewear, Cape Cycle Systems (suppliers of Camelbak and Evo bikes),
Medac (suppliers of Rocket Sports), GU Energy gels, Omnico (suppliers of GoPro
and Cannondale), Polar heart rate monitors, Adventure Inc (suppliers of Buff
headgear and Osprey backpacks), Felt bicycles and adidas, amongst others,
interacted with the cycling masses.
|
GU energy gels |
|
Ocean Eyewear, distributed by Dragons Sport |
|
Camelbak, distributed by Cape Cycle Systems |
|
Osprey backpacks and Buff headwear, distributed by Adventure Inc |
|
GoPro, distributed by Omnico |
|
Rockets compression gear, distributed by Medac |
|
Polar heart rate monitors |
|
EVO Bikes, distributed by Cape Cycle Systems |
|
Felt bicycles, distributed by Worldview Sport |
|
adidas SA showcased their cycling range |
The Lifecycle Expo is
also an opportunity for fund raising and non-profit organisations, such as the WWF Panda initiative (see below), to connect
with cyclists.
|
The WWF Panda Peloton stand |
Published by
www.sportstrader.co.zaLabels: Argus expo 2013, Cape Argus Lifecycle Expo, Cycling in South Africa, Cycling retailers, Cycling suppliers, Pick n Pay Cape Argus
0 Comments:
Post a Comment
Feel free to leave a comment
Subscribe to Post Comments [Atom]
<< Home