Wednesday, August 1, 2012

Everlast back with a bang

The who’s who of SA boxing and MMA,  fashion editors and other media members were at the Tanz Café in Fourways  on the 21st of June when Everlast announced their return to SA with a fashion show showcasing their latest range. The new range, distributed by James Gilbert SA (JGSA), includes a traditional Authentics range, lifestyle and performance ranges for both men and ladies, along with a fashion footwear and boxing shoe component.

“Our offices are being inundated by calls from members of the public wanting to know where they can get their hands on the range,” says Everlast brand manager Jannie Smal.

The positive response to the clothing has proven that this is the right time to bring this range to market, says Damien Rudham, JGSA sales and marketing director. “Boxing is in a renaissance and with the growing popularity of MMA and the boom in fight fitness classes we believe that we are fulfilling a very clear need in the market for a new exciting brand in this country.”

Everlast, a brand that has been going for over 100 years, has been voted the Best Technical MMA Equipment for two years in a row by the international magazine “Fighters Only”.


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