adiVan portable store
The Cape Town winter weather
decided to test adidas’ new adiVan by throwing cold and rain at it and seeing
how it held out. True to form, adidas’ van and portable store, showcasing their
technical running range, proved more than a match and attracted sponsored
athletes, adidas staff and guests to its launch.
The van, on a sunny day, with the portable store |
From left: Phillip Venter, Bradley Stern,
Graeme Smith and Gavin Cowley in the adiVan
|
The adiVan is being taken
throughout SA to major events – starting at the recent Two Oceans Marathon
where they won a gold award for the medium to large category stands at the
expo. adiVan features the adidas footscan, micoach onsite trial and a digital
integration with the adidas club newsletter, 3Stripes.
adiVan has a full year schedule
already, making appearances at running and other major sports events (Two
Oceans Marathon, Comrades Marathon, adi-active runs, soccer matches, rugby
matches, cricket matches, etc.), major shopping malls and retail partners, and
at partner activations with Orlando Pirates Football Club, Stormers Rugby, Cricket
South Africa, Ajax Cape Town Football Club, Discovery Health, Virgin Active
Gyms and various other adidas partners.
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