Otter trail run is conservation effort
2011 Otter champion Ryan Sandes will this year be defending his title |
With the Otter African Trail Run the aim is to leave the trail in a better condition than before the event, explained race director Mark Collins of Magnetic South at the launch of the 2012 Otter at the Two Oceans Aquarium. And it is because of this conservation element that Hi-Tec SA, a Two Oceans partner and sponsor of SAN Parks, was keen to become a presenting sponsor, says marketing manager Ian Little. Apart from that, the standard 42km marathon Otter is one of the toughest courses he has ever run, says ultra-runner Marc Smith of co-presenting sponsor GU.
The Otter African Trail Run is a “magic” run due to several
factors, explains Collins. “While hikers find The Otter a gruelling five-day
trek, guys do it here in just over four hours – the cut off is 11 hours.”
Nobody is allowed to train on the course during the year and no runner
therefore has “home-ground” advantage. The popular hiking trail is usually
booked years in advance and the event therefore offers trail runners an unique
opportunity to become one of the privileged few to experience an environment
closed to most 364 days of the year. It is strictly against the rules to litter
and prior to the event the scouts and organisers clear any litter left by
hikers to leave the area in a more pristine condition than what they found it.
Hi-Tec has been a presenting sponsor since the inaugural
event in September 2009. This year the trail, end September, early October,
will be run “backwards” from west to east for the first time, which will
increase the difficulty of a race already rated very tough. “Technical aspects of this gruelling event
offer the ideal platform for promotion of the growing range of outdoor
adventure shoes offered by Hi-Tec,” says Little.
Hi-Tec marketing manager Ian Little with the prologue route of the race |
GU has been present from the start but their half-way
station will this year be run as a co-presenting sponsor for the first time “to
put food back in the body to provide the necessary fuel,” says Smith.
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