Warrior Liverpool kit launched in Cape Town: We come not to play
New Balance SA recently introduced the new Liverpool kit from Warrior with a “red filled” evening that saw surprises such as an electrifying light display projected against the Cape Town Stadium and “party crashing” by Bruce Grobbelaar, who entertained the crowd with stories from his days as Liverpool goalie, as well as his experience with the Warrior brand.
Gary van Rooyen (GM New Balance SA), Darren Tucker (MD New Balance Asia Pacific), Bruce Grobbelaar, Grattan Rippon (National Sales Manager New Balance SA). Photo by Brenton Geach. |
“If you want
to be the best brand, you have to be part of the best sport,” announced Gary
van Rooyen, GM of New Balance SA. New Balance international owns the Warrior
brand.
Warrior has
a longstanding association with lacrosse and in June the brand expanded their
sports association by entering the soccer arena. Their first club signing is
Liverpool F.C. and, despite the team only playing for the first time in the new
kit in July, they have already experienced record sales with fans embracing the
new design.
Warrior’s
pay off line (we come not to play) could not be more appropriate – both on and
off the playing area. The brand was, after all, started by a former lacrosse
player who got so fed up with breaking too many sticks that he went home and
designed his own, stronger, version. The brand has a hard image: work hard and
party hard.
It’s therefore
fitting that their brand ambassador is none other than actor and former Welsh
captain and bad boy Vincent "Vinnie" Jones, a man known for his tough
man image on the pitch and on the big screen – he holds the record for the
quickest ever booking in a soccer match, after only three seconds.
But, the
brand is also represented by current Liverpool and Wales national team player, Craig
Bellamy, who started the Craig Bellamy Foundation for disadvantaged children in
Freetown, Sierra Leone – where he is helping to build a non-profit soccer
academy in the Kono region. Additionally, with the help of UNICEF, he is
starting a league, where the existing top league has been suspended due to a
lack of funds. Bellamy’s Warrior earnings will contribute towards his
foundation.
Also, keep
an eye on Bellamy in the Olympics where he will be sporting a specially
designed pair of Warrior boots.
Mally Leigh, Warrior’s regional sales manager for Asia Pacific |
Mally Leigh,
Warrior’s regional sales manager for Asia Pacific, says that you can draw many
parallels between Warrior and Liverpool in the way that both dominate on the
pitch. “We took traditional features and added a potent modern twist.”
The new (all red) kit draws inspiration from Liverpool’s 1964/65 strip that was worn under legendary manager Bill Shankly, who believed the red gave players a physical and psychological edge over their opponents. Warrior has re-introduced the iconic amber yellow Liver Bird emblem, which is reminiscent of the strip worn during Liverpool’s golden era (1976-1985). The crest has been fully embroidered on to the shirt - for only the second time in the club’s history.
The "96" on the back of the neck, bordered by the Hillsborough flames, remembers the 96 people who lost their lives following a tragic incident at a semi-final that Liverpool played in. |
The kit also
gives a nod to tragic incidents in Liverpool’s history with the number “96” embroidered
on the back of the shirt’s neck, bordered by the Hillsborough flames,
commemorating the 96 people who died in a stampede during the FA CUP semi-final tie between Liverpool and Nottingham Forest.
The War-Tech
fabric utilises Scafé – an antimicrobial fabric that is made with coffee beans,
is fast drying and provides UV protection. Additionally, the main body of the
shirt is designed with durable water resistant technology, and under-arm
four-way stretch mesh that allows for a full range of movement, functionality
and air flow to help regulate temperature.
Warrior will
launch a brand new apparel, footwear and equipment range in December.
Labels: South Africa, Warrior football, Warrior soccer
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