Two Oceans another adidas marathon
From next year, adidas will add the Old Mutual Two Oceans
Marathon to the number of top international marathons they sponsor. For adidas SA 2013 will be the “year of
running” with some exciting new developments, promises MD Winand Krawinkel.
They plan to be involved during the whole build-up to the marathon, not just
the week before, and their retail partners will benefit from a range of
Climalite technical Two Oceans branded clothing and memorabilia to sell.
Western Cape MEC of Finance, Economic Development and Tourism Alan Winde, Solly Moeng, chairman of the Two Oceans Committee and adidas SA MD Winand Krawinkel inspecting an official T-shirt
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The official Two Oceans t-shirts are available in a variety
of colours: a bright yellow for the half marathon, teal blue for the full
marathon and earthy orange for the trail runners and come in men’s and women’s
styles. Apart from the moisture management technology, the shirts feature
reflective technology that will ensure that runners are visible in all light
conditions.
Ladies Ultra Tee |
Mens Trail Tee |
Mens 21km Tee |
The 3-year partnership with the Two Oceans will give adidas
high-profile access to the running community where they will promote their
running initiatives like adi-active, the park runs and also talk about their
technical product. Supported by icon Haille Gebrselassie – who wants to come and run
the race – and Russian twins, Elena and Olesya
Nurgalieva, adidas SA wants to use their race involvement to promote
running and help develop a new generation of runners not previously exposed to
the sport, says Krawinkel.
Two Oceans GM Rowan James, Winand Krawinkel and Alan Winde |
The brand has always maintained a high profile at the event
and the past three years their stand had won a gold award at the Expo, but next
year they will “give runners a fantastic consumer experience,” says Krawinkel.
Adidas’ Adrian de Souza, marketing director Gavin Cowley and Warren Bowers
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The Two Oceans is the world’s most
beautiful marathon in the world, he adds, and adidas is therefore proud to “welcome the event
to our prestigious family of marathons that includes the Beijing, Berlin,
Boston and London Marathons.”
Citizen sportswriter Rod Knight, adidas communicators Zobuzwe Ngobese, Adele Kruger (from Ogilvy) and Michelle Dobson |
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