Tuesday, March 5, 2013

Cape Union Mart winter gear exhibition

K-Way winter gear exhibition
Cape Union Mart’s exclusive brand K-Way held a winter gear exhibition at the Mountain Club of South Africa (MCSA) in Cape Town on Thursday 28 February. K-Way now has eight tent models, six sleeping bag models, 25 backpack models and numerous different styles of women’s and men’s fleeces, soft shells, shells, foul weather jackets and down jackets for 2013.
K-Way's range of backpacks on display
The tents vary from leisure to technical, with water head ratings of 1 500mm–3 000mm. K-Way’s sleeping bags are made from synthetic materials as well as down. Some of the sleeping bags are made from recycled materials and they are rated at risk, transition and comfort temperature ratings. 

K-Way's tents range from leisure to technical

Synthetic and down sleeping bags

K-Way factory staff members were also at the exhibition to show the final production process of  their technical fleece jackets.

K-Way factory staff producing the final stages of a technical fleece jacket
Granville du Preez of K-Way's factory holds up the finished product

The feedback received from people using the K-Way products is that K-Way’s products have greatly improved over the past few years, explains marketing manager Nick Bennett. “Our product developers attend international trade shows to ensure that developments are on par with international trends.”

Nick Bennet and Penny Parker of K-Way
 K-Way is involved in many outdoor pursuits, says Bennett. Apart from the regular team building hikes and outdoor walks K-Way and Cape Union Mart organises for staff, expeditions such as Kilimanjaro and Everest base camp treks are also organised by the company.

Andre Calitz and Kingsley Holgate, K-Way ambassadors, at the event
K-Way is a sponsor of the Cape Leopard Trust, the Cederberg based Black Eagle project, trail runner Andre (AJ) Calitz, outdoor adverturer Kingsley Holgate and mountain biker Letshego Moshoeu, who will attempt to become the first black female to finish the ABSA Cape Epic this year.

Adventure photographer Jacques Marais (left), Andre Calitz , Kingsley Holgate and
Nick Bennett discuss new outdoor pursuits

In 2012 K-Way partnered with a number of trail running events as well as the Banff Mountain Film Festival World Tour and launched their range of cycling apparel.

The WWF Panda Peloton cycling kit

The brand will also provide cycling kit to the WWF Panda Peloton who will be riding in this year’s Argus Cycle Tour. The initiative seeks to raise awareness and funds for the WWF’s work.     

Published by www.sportstrader.co.za

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