Friday, December 14, 2012

Reebok signs with Red Bull X-Alps

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Reebok has signed a partnership agreement with the Red Bull X-Alps challenge, making Reebok a main event partner for the 2013 Red Bull X-Alps and official apparel and footwear supplier.

Reebok will collaborate with elite athletes and will launch a new line of footwear and apparel for 2013. This is part of Reebokā€™s commitment to elevate the profile of walking as a form of fitness.

The Red Bull X-Alps will be the sixth edition of the event where competitors must journey non-stop almost 900km across the Alps from Salzburg to Monaco by foot or paraglider. It is considered to be one of the toughest adventure races in the world.

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Monday, December 10, 2012

Runners respond to adidas Refresh Your Gear

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Across the road from the Vygieskraal Sport Stadium in Athlone, four youngsters desultorily kick a soccer ball, others wander, hands in pockets, among the shacks. In the stadium, twenty other youngsters are eagerly inspecting thousands of running shoes. To be precise, 3098 pairs, laid out on the field to spell this number, to be given to runners who cannot afford their own shoes.

Young runners inspecting the impressive number of shoes donated for the adidas Refresh Your Gear campaign
This is the number of pairs of running shoes that runners from across the country had handed in at adidas Refresh Your Gear (RYG) bins at some retail partners within a month. Between October  15 and November 16, 2012 adidas invited runners to swop their running shoes for a R400 discount voucher on a new pair of adidas shoes. Adidas staff and brand ambassadors like Jean de Villiers, Graeme Smith, Bryan Habana, Pat Lambie, the Stormers, Orlando Pirates and others kicked off the campaign, which was embraced by thousands of others.

Jean de Villiers, Graeme Smith and Bryan Habana refresh their running shoes
This is part of the adidas running campaign, which kicked off after it was announced that adidas will be the new Two Oceans Marathon (TOM) sponsor - the Two Oceans Marathon Initiative (TOMI), and by proxy WP Athletics' development programme, is one of the beneficiaries. The other is SCORE, a charity supported by adidas. With the motto "Changing Lives through Sport", SCORE   has several projects in disadvantaged communities  to get youngsters involved in sport and off the streets. One of these is a running project in Cape Town aimed at getting women and girls interested in running. SCORE and TOMI each brought ten young runners to accept the first samples of the running shoes to be handed out.

SCORE and TOMI brought ten young runners each to accept the first samples of the shoes handed in

Lester Cameron, chairman of TOMI, said they were proud to be a partner of adidas

Stefan Howells, SCORE director, explaining their initiatives to use sport to motivate disadvantaged youths to change their lives

When they started the campaign, adidas was hoping to receive about 2 000 pairs of shoes - they are therefore overwhelmed by the response from the public, says adidas PR Zobuzwe Ngobese. Another surprise was the fact that the majority of the pairs came from brands other than adidas - meaning that more than 1 500 runners would have changed from their current running brand to adidas.

Zobuzwe Ngobese, adidas PR manager, says they were overwhelmed by the response to their RYG campaign
The next phase of their running campaign is called #myjourney - where the stories of runners from different backgrounds who donated shoes will be told. Runners who donated shoes were photographed and their photos became part of the campaign promotion. An online community of runners will be developed at where runners can register for free tips and training from sport scientist Ross Tucker, get help to choose the right shoes or join training runs with adidas running ambassadors.

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Wednesday, December 5, 2012

Patrick Lambie Jockey SA brand ambassador

Jockey ambassador Patrick Lambie poses with Hannah Francis of Ahoy! PR (left) and Garlai Combrick of Jockey
Garlai Combrick of Jockey addressed the media
Jockey SA recently announced their first brand ambassador - none other than the young Sharks and Springbok rugby star, Pat Lambie.

"Jockey has always positioned itself as a brand that focuses on a lifestyle that is fun-loving, active, confident and wholesome," says Garlai Combrinck of Jockey SA. "We truly believe that Pat visibly embodies what our brand stands for."

Initially Lambie was in two minds about signing with Jockey - on the one hand, he was excited to be associated with a brand such as Jockey, but on the other there was the jitters about modelling underwear. "Modelling and endorsing underwear is definitely not something I had ever thought of doing," says Lambie. "However, I really do value everything the brand stands for, and having completed my first photoshoot with them, I am confident that this is going to be an exciting partnership."

Lambie shyly answered some pressing questions from the media
To celebrate the signing, Jockey SA took Lambie on a national roadshow to do autograph sessions with fans at the Gateway Theatre of Shopping, V&A Waterfront and the Eastgate Shopping Mall.

Currently, Jockey SA does not have plans to sign a female brand ambassador in the near future.

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Laureus South Africa celebrates its 10th birthday

Bridgette Hartley (left) and Baby Jake Matlala pose for a photograph at the Laureus 10th birthday celebration

Many South African sport stars gathered to congratulate the Laureus Sport for Good Foundation on its 10th Brithday celebration on the 28th of November this year held at the Sports Science Institute of South Africa in Cape Town. 

Sevens star Cecil Afrika, Laureus Sport for Good Chairman Morne du Plessis and Lucas Radebe
Laureus welcomed its newest ambassador, Cecil Afrika, the South African Sevens star, to its family whilst Mike Horn, Schalk Burger, Bryan Habana, Shaun Pollock, Lucas Radebe, Baby Jake Matlala, John Robbie, Natalie du Toit, Ilse Hayes, Chris Bertish, Ernst van Dyk, Bridgette Hartley, Achmat Hussein and Ryan Sandes were amongs the celebrities who celebrated with Laureus South Africa. 

Sport for Good Chairman Morne du Plessis being interviewed by a local television crew
The name of the latest Laureus-supported project, the Hout Bay Cycling Club in Cape Town, was announced. The Hout Bay Cycling Club is based at James House, a club near the Imizamo Yethu Community in Hout Bay. In March 2011 the club sent 17 riders to the Argus Race where they performed well with four riders coming under 4h15min. 

Baby Jake Matlala enjoys playing Marimba with some Laureus representatives
 Since its creation, Laureus South Africa, with the support of their country patron Discovery Health, has funded sports-based projects around the country which have helped to improve the lives of more than 11 000 children.  

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