Tuesday, September 22, 2015

CT Marathon Expo offered runners plenty

Published by www.sportstrader.co.za

In the run-up to the Sanlam Cape Town Marathon, which took place this past weekend, technical sponsor ASICS SA had a large informative stand at the Sanlam Cape Town Marathon Expo on 18 and 19 September at The Lookout in the V&A Waterfront, Cape Town.
Runners collecting their race packs at the Sanlam Cape Town Marathon Expo. 
The brand’s demarcated area featured a selection of shoe types from their range and a number of representatives were available on the floor to answer any questions visitors had for them.
ASICS’  Dawid Visser and their reps showing support for the’Boks in their green and gold.

In another section of the stand, there was a magnetic apparel wall that demonstrated their clothing range along with information indicating the technologies used in the manufacturing process of the particular garments.
ASICS’  magnetic wall displayed their apparel and the technologies they feature.
The ASICS Foot ID scans were available for runners to assess their foot shape, gait and running style, which helped them select the optimum shoe for them.
ASICS had a special area where visitors could use their Foot ID scan.
The Motivational Wall on ASICS’s stand provided an area for visitors to write messages of encouragement, for other runners or themselves. Visitors were also encouraged to use the #ASICSGoRunIT handle on social media and post motivational messages there.
Runners leaving messages on ASICS’ Motivational Wall.
Runners waited eagerly at Mizuno’s stand for their turn to do a 360o foot scan, which helped them gain insight into which shoes would fit their running style best.

Mizuno is locally distributed by Brand ID.
Visitors doing 360o scans at the Mizuno stand.
The Sweat Shop’s owner, Jax Snyman, was on their stand helping customers.
What’s an expo without specials? Exhibitors competed with each other for visitors’ attention (and wallets) by offering discounts.

The Sweat Shop’s promotions included a combo deal where runners could purchase the ASICS 33DFA at a discounted rate and receive a free ASICS t-shirt.

Cape Union Mart’s stand prominently displayed show special banners, advertising shoes, watches, clothing, etc. at reduced rates.
Cape Union Mart’s stand offered a number of specials.
Retailers weren’t the only ones offering specials. TomTom marked down their watches and Terra Brands got visitors interested with three-for-the-price-of-two offers.
Terra Brands offered visitors specials on equipment at their stand.
The first day of the expo fell on BokFriday and saw many of the exhibitors including ASICS SA (Springbok sponsor), The Sweat Shop and TomTom proudly sporting their green and gold.
TomTom's Dewildt Smith helping customers on their stand.

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