Wednesday, December 5, 2012

Patrick Lambie Jockey SA brand ambassador

Jockey ambassador Patrick Lambie poses with Hannah Francis of Ahoy! PR (left) and Garlai Combrick of Jockey
Garlai Combrick of Jockey addressed the media
Jockey SA recently announced their first brand ambassador - none other than the young Sharks and Springbok rugby star, Pat Lambie.

"Jockey has always positioned itself as a brand that focuses on a lifestyle that is fun-loving, active, confident and wholesome," says Garlai Combrinck of Jockey SA. "We truly believe that Pat visibly embodies what our brand stands for."

Initially Lambie was in two minds about signing with Jockey - on the one hand, he was excited to be associated with a brand such as Jockey, but on the other there was the jitters about modelling underwear. "Modelling and endorsing underwear is definitely not something I had ever thought of doing," says Lambie. "However, I really do value everything the brand stands for, and having completed my first photoshoot with them, I am confident that this is going to be an exciting partnership."

Lambie shyly answered some pressing questions from the media
To celebrate the signing, Jockey SA took Lambie on a national roadshow to do autograph sessions with fans at the Gateway Theatre of Shopping, V&A Waterfront and the Eastgate Shopping Mall.

Currently, Jockey SA does not have plans to sign a female brand ambassador in the near future.

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