Thursday, November 22, 2012

New products from W.E.T. Sports Importers

Patrick Benade, Andrew Wentzel and Andrew Banhidy of W.E.T. Sports Importers.

W.E.T. Sports Importers introduced various new offerings across their brands on their busy stand at this years SAFTAD show.

Their fishing range has been expanded to include a new double-sided utility box with curved sections for lures.

They have also introduced a full range of new hook boxes, suitable for all applications and price points. This range includes a new worm box with breathing holes to keep your bait fresh.

They also showed two new tackle boxes. One has three tiers that are especially useful for freshwater anglers — their soft baits, hooks, baits, even lures, etc. go in the bottom three trays, while a reel and even a telescopic rod can fit in the top section. It also has a handy shoulder strap for carrying included.

The new Prohunter tackle box will be available in one, two and three tray options and has either a orange, yellow or white lid as per your requirement.

Staying with Pro Hunter, they have brought in their baitkeeper (size 1–6/0) and suicide (size 1–8/0) hooks in a red finish.

One of the highlights of their stand was the new Asari Salty blade lure in 20gm and 30gm, which has three adjustable sections that allows it to dive to different depths, depending on the setting you adopt. They come with Owner hooks and also feature a feather tail, which is popular for the tiger market.

Another product that generated plenty of interest was the new Wake soft spoon that is available in two sizes: 10cm and 15cm. The spoon has a nifty feature: it can change skins. 

If the fisherman finds that the skin he is using is not effective in the conditions, simply pop it out and pull another one over.

From the LAV stable, WET Sports have introduced the new Inox spinners range that has a duo blade in silver and red flash. They have also consolidated the spoon range and have made sure that they have good stocks on the single and duo spoons in the most popular colours.

Mustad’s new Chinu hook available in size 1, 2 and 4 for freshwater anglers, was also very well received.

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New SAFTAD committee to promote industry

John Pledger, president of SAFTAD
The SAFTAD (SA Fishing Tackle Agents and Distributors) committee was enlarged to enable members to grow membership,  next year’s trade show and also to play a bigger role in promoting sustainable fishing through a new recreational angling body SACRAA (South African Consolidated Recreational Angling Association).

Several plans were proposed to grow the 2013 SAFTAD trade show. 

One of them is to fly coastal retailers up to Gauteng and accommodate them in some of the 80 rooms on the show premises, instead of having regional shows.

Over the past few years regional shows held in coastal areas after the SAFTAD Show have become a regular fixture. Some SAFTAD exhibitors also expressed concern about some bigger companies showing their ranges to key retailers before the show. 

Pledger is a strong proponent of only one big show for the tackle trade, and is in favour of attracting the whole tackle retail trade to the official Johannesburg show.

”We should have one major show like they have overseas, instead of satellite shows,” he says.
SAFTAD will also be collaborating with like-minded organisations active in the industry so that everybody can speak out on issues with a united voice, says Pledger. 

It has become a member of MIASA — the Marine Industry Association of SA, representing the Boating Association.

Mark Pledger will represent SAFTAD on SACRAA, founded  to give all who benefit from angling  a voice — whether tackle or outdoor retailers, fishermen, petrol stations, hotels, grocery stores, distributors, etc.

One of the aims of the organisation will be to promote marine conservation — which is essential for the survival of the tackle industry. MIASA will also be represented on SACRAA.

 Three new members were elected to the SAFTAD committee: Barry Wareham of Basil Manning and the product developer for iFish Tackle Wholesalers; Gareth Adams, who bought Stealth Fly Fishing a year ago, and Philip Baker of Akals.

They will assist re-elected committee members Mary-Ann Hodgskin (secretary), Howard Joscelyn of Apex Walker brands, Mark Pledger of Rapala VMC, Abdullah Mia of Mias Wholesale and Mohammed Hoosain of Sensational Angling Supplies.

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Adidas Spring/Summer 2013

Adidas is all in

Adidas showcased the latest products from their Spring/Summer 2013 collection in Cape Town on the 21st of November. As the official sponsor of the 2013 Old Mutual Two Oceans Marathon and the brand behind the adiActive runs, adidas will have a focus on running styles for 2013.

Lower profile and seamless upper of the adipure range

Their new range of adipure running shoes will sport a lower profile and seamless upper. Their brand campaign for women will target women who see themselves as “women first, athletes second” and will particularly appeal to the younger generation (all in for #mygirls).

The adidas all in for #mygirls campaign is targeted towards a younger generation

Adidas will also launch a new cycling range to coincide with the Cape Argus Cycle Tour held in March 2013.

Adidas performance range

Adidas’s collaboration with brand ambassador Lionel Messi has resulted in a new signature boot that will be unveiled next year.
Adidas football range
Furthermore the brand will focus on tennis in May 2013 before the build-up of the tennis season.      

Adidas performance range

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