Thursday, November 22, 2012

Adidas Spring/Summer 2013

Adidas is all in

Adidas showcased the latest products from their Spring/Summer 2013 collection in Cape Town on the 21st of November. As the official sponsor of the 2013 Old Mutual Two Oceans Marathon and the brand behind the adiActive runs, adidas will have a focus on running styles for 2013.

Lower profile and seamless upper of the adipure range

Their new range of adipure running shoes will sport a lower profile and seamless upper. Their brand campaign for women will target women who see themselves as “women first, athletes second” and will particularly appeal to the younger generation (all in for #mygirls).

The adidas all in for #mygirls campaign is targeted towards a younger generation

Adidas will also launch a new cycling range to coincide with the Cape Argus Cycle Tour held in March 2013.

Adidas performance range

Adidas’s collaboration with brand ambassador Lionel Messi has resulted in a new signature boot that will be unveiled next year.
Adidas football range
Furthermore the brand will focus on tennis in May 2013 before the build-up of the tennis season.      

Adidas performance range

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