Thursday, October 11, 2012

Refresh gear with adidas

 Adidas will launch their new “Refresh your gear” campaign into selected stores across South Africa on Monday 15 October.

Old running shoes donated in the "Refresh your Gear" campaign
Adidas is offering a R 400 discount on new running shoes for every pair of old ones, of any brand, donated and will distribute the second-hand gear to disadvantaged runners through SCORE, a non-profit organisation specializing in community development in sport and recreation and the Two Oceans Marathon Initiative (TOMI). 

Adidas ambassadors Jean de Villiers, Graeme Smith and Bryan Habana "refreshed their gear"
 Local adidas ambassadors Graeme Smith, Bryan Habana and Jean de Villiers refreshed their gear at selected stores across South Africa in support of the charities involved in the new adidas “Refresh your gear” campaign. 

Adidas ambassadors are pictured here with Betty Lallie (second right) and Stefan A Howells from SCORE
 The SCORE initiative works at training community members to become sport and life skills coaches in disadvantaged communities and so change lives through sport. Stefan Howells, director of SCORE, says they are delighted to receive running shoes from South Africans as these will go a long way towards assisting aspiring athletes in the disadvantaged communities. In South Africa the initiative reaches 40 disadvantaged communities and in Zambia it reaches 11 and in Namibia it reaches 14. 
The adidas team members with members of SCORE and TOMI
 The “Refresh Your Gear” campaign runs from 15 October to 16 November 2012 and the handover of the shoes are scheduled to take place during the first week of December. Adidas has partnered with running retailers throughout SA and feel this is a great opportunity for the public to start their running journey with adidas.

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