Thursday, May 10, 2012

adiVan portable store

The Cape Town winter weather decided to test adidas’ new adiVan by throwing cold and rain at it and seeing how it held out. True to form, adidas’ van and portable store, showcasing their technical running range, proved more than a match and attracted sponsored athletes, adidas staff and guests to its launch.

The van, on a sunny day, with the portable store

From left: Phillip Venter, Bradley Stern, Graeme Smith and Gavin Cowley in the adiVan

The adiVan is being taken throughout SA to major events – starting at the recent Two Oceans Marathon where they won a gold award for the medium to large category stands at the expo. adiVan features the adidas footscan, micoach onsite trial and a digital integration with the adidas club newsletter, 3Stripes.

From left to right: LJ van Zyl (SA Olympic athlete – 400m hurdles), Jean de Villiers (Stormers captain), Winand Krawinkel (adidas SA managing director), Gavin Cowley (adidas SA marketing director), Graeme Smith (Proteas captain) and Irvette van Blerk (SA Olympic athlete – long distance running).

adiVan has a full year schedule already, making appearances at running and other major sports events (Two Oceans Marathon, Comrades Marathon, adi-active runs, soccer matches, rugby matches, cricket matches, etc.), major shopping malls and retail partners, and at partner activations with Orlando Pirates Football Club, Stormers Rugby, Cricket South Africa, Ajax Cape Town Football Club, Discovery Health, Virgin Active Gyms and various other adidas partners.


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