Creative Recreation launched in style

Brand ambassador rapper Dylan 'Blayze' King with Pearl Thusi, presenter on SABC1

Creative Recreation, a Californian brand with attitude and style, was officially launched into SA at a launch party in Sandton attended by local celebs, including new brand ambassador Jo’burg rapper Dylan 'Blayze' King, actors, radio and TV presenters, other beautiful people, retailers and media members.

Retailer Jeremy Berman 

Retailer Shabeer Vayej of Vayej Bros

Founded in 2002 as a cross between the fashion style of a dress shoe and the comfort of athletic sneakers, Creative Recreation soon gained a following in the States, with US singers Kanye West and Christina Milian wearing the brand. The Lacava shoe was even featured as “The Best (and brightest) Shoes of Spring” in a recent Esquire magazine story.

Sean Khoza, Channel O presenter and MC for the night with one
of the online-competition winners who won shoes at the launch

Local entrepreneur Daniel Kerdachi of Trend Mania – with many years’ experience selling and marketing footwear brands in SA – has introduced the brand, which he says is “characterized by originality and imagination”, into the local market.

Makhosani and TJ from “Running with the Reps” currently being
aired on the Vuzu channel and a promo girl admiring the shoes.

Leo Large, one of the DJ’s for the night

Created as a comfortable shoe with a versatile fit in eye-catching styles that look equally good with a suit or jeans and tees, Creative Recreation’s range is vast. There are hi-top, ankle boot, boat shoe, sneaker and dress shoe styles in canvas, leather, padded fabric, etc. in various combinations and colours.  

Pearl Thusi, RGB presenter on SABC1, with one of the latest styles