New Balance Enter the Dragon

The New Balance Dragon range

The Dragon range, based on the 574 shoe, was designed to coincide with the Chinese "Year of the Dragon" in 2012

New Balance recently launched their 574 Dragon Pack at the trendy Cape Town store Shelflife. The new range, decorated with dragon scale patterns, is a restyling of their most popular shoe, the 574.

There are three styles in the Dragon Pack range: a gold/red, black/gold and a red/gold shoe. Why dragon inspiration of all things? 2012 is the Chinese year of the dragon.

New Balance only released a limited amount (96 pairs each) of Dragon Pack shoes and in SA they are sold exclusively through Shelflife and New Balance concept stores.

From left to right: Gy McDonald from Good Hope FM, Coenrad Hefer of New Balance, Rachel Strydom,
Angie Ahlfel and Shaun Turner of New Balance enjoying the launch party.