Puma Cobra Golf hits the River Club fairway

Puma recently invited the media and avid golfers for a day of golf, music and to try out their new AMP ranges from Cobra at the River Club in Cape Town. Golfers were encouraged to hit inflatable targets, chip into the water, hit the longest drive, putt from the rough and to see who can hit the ball the highest. Guests were also treated to the Puma Social Experience, complete with ping pong tables and refreshments.

With guests kitted out in bright orange caps and the Puma employees in their orange tops, it was hard to miss Puma’s presence at the River Club. The reason for the orange-out? Rickie Fowler, whose favourite colour is orange, plays with Cobra’s AMP Driver.

The drivers feature the E9 technology, which utilizes an elliptical shape face that gives the club a 30% larger sweet zone, resulting in more distance, accuracy and forgiveness in shots hit from the low heel to high toe. The majority of golfers hit shots across the face in this canted, elliptical pattern, Cobra discovered when they tested golfers hitting more than 25 000 shots. As a result, Cobra redesigned the club face to give golfers the advantage of this knowledge, adding a new canted bulge with dual roll to provide added distance and accuracy to the shots hit above and below the centreline.

In addition to their clubs, they also showed their new range of golf footwear and apparel that is designed for the fun-spirited individual, no matter their age.

To promote the range in-store, Puma have eye-catching displays and a striking cut out of Fowler in his orange outfit that draws attention.

Puma-sponsored players, such as Schalk Burger sporting kit from the new range, came to join in the fun.