Adi-active encourages running from the gym

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Adidas invited members of the public to join them in their adi-active run, held in partnership with Virgin Active, on the 29^th of February at the Green Point Virgin Active in Cape Town. Gym goers were encouraged to run 8km or 5km along the bustling Sea Point Promenade, testing the latest adidas running shoes. The run was part of a nationwide series of adi-active runs, designed to get more gym-goers running with the help of the personal trainers from Virgin Active. There are about 40 runs planned for 2012.

The ranges that are available to be “test-run” include the adiStar Salvation, adiStar Ride, adiStar Solution, Supernova Sequence, Supernova Glide, Response Stability and Response Cushion. Not only do runners get the opportunity to “test-run” adidas footwear, but they receive a foot scan and have an opportunity to talk to knowledgeable staff members before the race. The shoes were returned after the event to adidas staff member who were available to answer any running-related questions about the shoes. 

Zobuzwe Ngobese, PR for adidas SA, sports the latest adidas MiCoach coaching device at the adi-active run in Greenpoint

Dr Ross Tucker (left) poses for a quick photo with Johan Scholtz, from adidas SA, after his run