Tuesday, April 1, 2014

K-Way and Cape Union Mart gear up

Published by www.sportstrader.co.za

Cape Union Mart and their K-Way brand held a Gear Exhibition on 26 March at the Townhouse Hotel in Cape Town. The show featured brands – which included international as well as their in-house K-Way brands - exclusive to Cape Union Mart.

Visitors at the entrance to the K-Way and Cape Union Mart Gear Exhibition.
The company presented from backpacks to clothing to sleeping bags, etc. Visitors could view and have a touch and feel experience with products in their collection at various stations, where a well-informed K-Way brand or Cape Union Mart store representative would explain the features and benefits associated with products.

K-Way’s Amanda Centane explaining the benefits of the Outdoor research brand of clothing.
Ziyaad Bailey shows that K-Way sleeping bags are lightweight.
Among the featured international brands were Deuter and Source backpacks, Keen footwear, Kuhl and Outdoor Research clothing, Storm technical wash, etc. The K-Way equipment, on the other hand, is locally designed and majority of the products are locally produced. The items are wear-tested in extreme conditions, such as Kilimanjaro and Everest. 
Douwe Ganzevoort showing the benefits of the ladies’ backpacks in the Deuter range.
K-Way athlete AJ Calitz (right), with Jaco Bruwer (left) from Cape Union Mart, also came to see what the show had to offer.
The show also doubled as the hand-over ceremony of the suit K-Way has produced for Ronnie Muhl, who will be summiting Everest. The suit weighs approximately 3.2 kg and has approximately 150 compartments that have been hand-filled with down, says Stevie Hector, from K-Way.

Simon Fraenkel (left) and Stevie Hector (right) show off the suit K-Way produced for Ronnie Muhl’s Everest expedition.

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