Argus Expo as popular
Published by www.sportstrader.co.za
The Cape Argus Momentum Lifecycle Expo –
South Africa’s largest cycling, fitness and healthy lifestyle expo – is as
popular as it was last year. This year approximately 80 000 visitors attended the
expo held 6-8 March, the three days
leading up to the main event, the Cape Argus Cycle Race. The event that last
year attracted a similar amount of visitors is also the registration point for
the 35 000 cycle race riders that entered the race.
The Lifecycle Expo held
on the three days before the Cape Argus Cycle Race (6-8 March) attracted big
crowds.
This year there were approximately 170 exhibitors
with 349 stands - 29 more than last year and the most they have ever had - showcasing new products and selling items to
cycling fans at the Good Hope Centre in Cape Town.
It has certainly come a long way since
event organiser Eddy Cassar approached the Cycle Tour organisers in 1991 after
seeing a cycle apparel company selling their products beside the Camps Bay
soccer field.
Discounts offered on the Cape Union
Mart stand were popular.
Retailers such as Chris Willemse Cycles,
Maillot Jaune, Coimbra Cycle House, Cape Union Mart, and Sportsmans Warehouse
were among the stores with discounts, specials and variety to offer visitors
that approached their stands.
Customers queued outside the Chris
Willemse Cycles stand to benefit from the expo specials.
The big Sportsmans
Warehouse stand had plenty to offer.
Evert Ferreira (middle) explains the benefits of Skins compression to a customer.
Popular brands such as adidas, Trek
(locally distributed by The Bicycle Company), GoPro (locally distributed by
Omnico), Thule, Osprey and Buff ( locally distributed by Adventure Inc.), Skins and Nathan (locally distributed by
Super-Brands), Rapid Sports, Polar and Second Skins were among the many to give
consumers the chance to view items on their stalls.
Consumers made use of the opportunity
to inspect what top brands like Trek and adidas offer.
There was also plenty for non-shoppers who
like to listen to lectures and talks, or find out more about the various
charities and cycling organisations participating in the race. The newly added
lecture series featured various topics such as the medical aspects of the Cycle
Tour, bike set up to suit your build, compression as a recovery solution, as
well as the history and future of the Cape Argus Pick n Pay Momentum Cycle
Tour. These were free for visitors
and gave them an opportunity to ask any questions related to health, cycling,
nutrition, etc.
Osprey packs and Buff technical
scarves attracted attention on the Adventure Inc stand.
Last minute clothing
shopping from Second Skins.
Labels: Cape Argus Lifecycle Expo, Cycling in South Africa, March 2014
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