Adidas SA celebrates Tracksuit Day

Adidas SA this year for the first time joined global adidas offices in celebrating National Tracksuit Day on 1 November.  The event, which was started about four years ago by adidas America, is held to commemorate the birth of brand founder, Adolf ‘Adi’ Dassler, who was born on 3 November 1900.

In America it has grown to the point that celebrities such as Snoop Dogg participate by donning an adidas tracksuit.

The adidas Cape Town office participants

“As a company we are proud to celebrate Tracksuit day for the first time, while raising funds for a good cause,” explained Gugu Ntuli, adidas SA Public Relations Manager. Staff members who wanted to participate were asked to donate R10 towards the St Joseph’s Children’s Home and the office managed to raise R1 600. They have previously worked with this organisation and their focus on young people made them the charity of choice.

Gugu Ntuli (Public Relations Manager) and Bradley Stern (Senior Brand Marketing Manager) took part on the day.

Adidas SA were competing against other adidas international offices for example, in the US, China, etc. says Ntuli. All offices participating in Tracksuit Day, are supporting their own respective charities and activities and everyone would like to show they have done well, she says.

The adidas team working out

During lunch hour Virgin Active ran a short pilates exercise training programme for participating staff members. Maylen Mienaar, a Virgin Active personal trainer, put the group to the fitness test – or rather ultimate fitness test for some. The training session was filled with excitement and good cheerful comments from the adidas team.

Virgin Active's Maylen Mienaar commanding his subjects

“We are extremely excited about this event and are planning to expand the activities next year, in order to lengthen the programme,” says Ntuli.

Published by www.sportstrader.co.za