Puma Cobra Golf hits the River Club fairway

Puma recently invited the media and avid golfers for a day of golf, music and to try out their new AMP ranges from Cobra at the River Club in Cape Town. Golfers were encouraged to hit inflatable targets, chip into the water, hit the longest drive, putt from the rough and to see who can hit the ball the highest. Guests were also treated to the Puma Social Experience, complete with ping pong tables and refreshments.

With guests kitted out in bright orange caps and the Puma employees in their orange tops, it was hard to miss Puma’s presence at the River Club. The reason for the orange-out? Rickie Fowler, whose favourite colour is orange, plays with Cobra’s AMP Driver.

The drivers feature the E9 technology, which utilizes an elliptical shape face that gives the club a 30% larger sweet zone, resulting in more distance, accuracy and forgiveness in shots hit from the low heel to high toe. The majority of golfers hit shots across the face in this canted, elliptical pattern, Cobra discovered when they tested golfers hitting more than 25 000 shots. As a result, Cobra redesigned the club face to give golfers the advantage of this knowledge, adding a new canted bulge with dual roll to provide added distance and accuracy to the shots hit above and below the centreline.

In addition to their clubs, they also showed their new range of golf footwear and apparel that is designed for the fun-spirited individual, no matter their age.

To promote the range in-store, Puma have eye-catching displays and a striking cut out of Fowler in his orange outfit that draws attention.

Puma-sponsored players, such as Schalk Burger sporting kit from the new range, came to join in the fun.

Puma SA celebrates Cobra Golf merge

Puma sales director Luke Barret-Smith, MD of Puma Cobra Golf Deon Bakkes and Puma marketing manager Brett Bellinger

The merge between Cobra Golf and Puma SA was celebrated at the River Club in Observatory on the 18th of February, where the media and golfers had a chance to test Puma-Cobra clubs.

The international merge between Puma AG and Cobra Golf was announced in 2010, combining Puma Golf’s footwear, apparel and accessories designs with Cobra Golf’s advanced equipment, innovation and superior performance. The merge between Cobra Golf and Puma SA was officially announced and it was the first time that the latest Cobra S3 and S3 Max irons, drivers and fairway metals were showcased.

Puma’s E9 Face Technology expands the original sweet zone by 30%, allowing golfers to use a larger area of the club face. In tests, Cobra had golfers hitting more than 25 000 shots, during which they discovered that most players do not hit the ball on a circular sweet spot around the centre of the face all the time (with long irons), but rather in a slanted, elliptical pattern from the low heel to the high toe. With shorter irons, golfers are said to hit the ball in a circular pattern. The new cavity design changes Puma-Cobra’s Sweet Zone from elliptical in the long irons to oval in the mid-irons and to circular in the short irons.

Puma Cobra clubs, irons and drivers on display

Local celebrities such as Vanessa Haywood (left) and Jack Parow teeing off

Luke Barret-Smith of Puma teeing off

Castle Light supplied refreshments and an iced putt-putt section