Monday, September 22, 2014

Asics creates your Foot ID

The Asics stand at the Sanlam Cape Town Marathon Expo was teeming with
interested individuals keen to hear about the new Foot ID system.
Asics SA launched the Asics Foot ID, a personalised running service, on their stand at the Sanlam Cape Town Marathon Expo. Springbok rugby players Bryan Habana, Eben Etzebeth and Kyle Brown (sevens captain) joined Asics SA’s Dawid Visser to introduce the system to members of the media and stand visitors.
Dawid Visser, Asics SA's training and promotions specialist, introduced the Foot ID system.
“We had a phenomenal response to the technology during the launch on the stand,” says Dawid Visser, Asics SA training and promotions specialist. “We permanently had a queue of people to get an assessment.”
Bryan Habana is one of the Springboks who attended the launch.
The Foot ID system - which only takes half an hour, but can help a runner get a better understanding of his or her feet and what happens when (s)he runs - measures the foot’s length, forefoot width, ball girth, arch height and the heel tilt with laser and micro cameras.

With this information it creates a 3D scan of the foot, which in turn is used to find a pair of shoes that will suit the foot the best. Not all athletes correctly understand sizing and this information is therefore useful for future purchases as well. The scan is saved to the person’s personal account online so that it can be accessed again at a later point.
As technical sponsor of the marathon, the Asics stand enjoyed prime location - right at the
start of the expo - and the brand made the most of this by being very visible.
“Although we only get a static picture of the athlete’s foot, we do engage with them to get some history of their running as well as visually access their feet and then suggest a shoe type that can suit them,” says Visser.
Part of the Asics stand at the Sanlam Cape Town Marathon Expo.
Asics is the technical sponsor of the Sanlam Cape Town Marathon, which took place 20-21 September.

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