Monday, September 23, 2013

Updates in the adipure360 range

Exciting new details and colour ways in the women’s adipure ranges. 
Adidas has recently updated their adipure360 footwear range - a minimalist footwear range advised for gym and training - with new details and colour ways. To celebrate this, adidas SA hosted a 24.5 gym class for media and partners at the Virgin Active gym in Greenpoint, Cape Town, on Thursday the 12th of September. 
Virgin Active 24.5 class instructor prepares members for the adipure360 24.5 class. 
Attendees were asked to do push-ups, burpees, lunges, crunches and other forms of body weight training whilst testing the footwear in a sequence designed to provide a full body workout within 24minutes.
The 24.5 class at Virgin Active, Greenpoint.
 The women’s adipure model has a Techfit upper which covers the front of the shoe allowing for super flexibility, imitating natural skin movements by stretching when needed. The woman’s-specific comfort collar at the back ensures a comfortable fit and integrated forefoot support. The non-marking outsole enhances flexibility from heel to toe and from lateral to medial.
Exciting new details and colour ways in the men’s adipure ranges. 
The men’s edition has a Techfit print over the front of the shoe and a mono-tongue construction to ensure a snug, comfortable fit. 
Toni Cleghorn, Casey Watermeyer, Neil Schaffer and Gugu Ntuli poses for a quick photograph at the adipure360 fitness class. 

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