Thursday, November 27, 2014

BRT Sports Performance launches 2014/15 Winter Sports Catalogue

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The Blackheath, Brutal and Sevenn sports brands, under the BRT Sports Performance range distributed by Kevro, took centre stage  at the BRT Sports Performance 2014/2015 Winter Sports Catalogue launch held in Cape Town on 26 November.
Kevro's show room was converted to show their sporty side.  
The Cape Town launch event was the fifth in a series of country wide launches, which have already taken place in Nelspruit (4 November), Johannesburg (11 November), Bloemfontein (12 November) and Pretoria (18 November). The last three launches will be held in Durban (27 November), Port Elizabeth (2 December) and East London (3 December).

What started off as a slow evening at the Kevro office in Cape Town turned into a fun-filled and jolly gathering of sports buyers. The company showroom was renovated to show off the best of their sporting and other brands. Guests could mingle at the tables and on chairs that were conveniently located around the showroom. They could also touch and feel the products, which were displayed in a retail store format.
Guests could pull up a seat and chat with each other. 
The intimate informal gathering was opened by Kevro’s regional executive, Manuel De Andrade, who explained the progress their brands have made in the market. “This morning we smashed our best ever figures in several spaces - the best ever gifting sales, apparel, sports in the Cape,” he said, thanking everyone for playing a part in making it possible.
Kevro’s regional executive, Manuel De Andrade welcomed guests. 
“We have tried to create some sort of exclusivity and invited only sports guys tonight,” explained Martin Ferreira, Kevro’s Director: Sport. The company is creating a sport specialist club in order to provide some exclusivity in terms of price, promotions, pre-season specials, etc. they have set up a page on the BRT Sports Performance Facebook page, which their sports specialist clients can ‘Like’ to join.
Martin Ferreira, Kevro’s Director: Sport discussing some products with guests.
Guests were entertained with a short video presentation that showed some of the products available in the newest Winter sports catalogue. Thereafter Ferreira explained some of the services the company is offering and products that their clients will have access to. The rest of the evening was all about networking and fun.
Kevro's sales team were dressed in their netball best. 
The hosts had set up a mini photo booth area where guests could have their pictures taken while wearing BRT Sports Performance products and other paraphernalia.
Guests enjoyed the photo opportunities at the photo booth.

At the end of the evening all the guests received a BRT Winter Sports Collection catalogue , which has 81 pages of brand related information for retailers to peruse and choose from. They also received a flyer on summer launch items that are available, as well as a gift of a mug with the BRT Sports Performance and Barron logos on it.
Each guest received their catalogue, flyer and mug at the end of the night.

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