Friday, October 18, 2013

Adidas invites runners to share Two Oceans journey

Adidas SA is again going “all in” with their Old Mutual Two Oceans marathon (TOM) campaign, during which they invite all runners to share #my journey – or in other words: runners are invited to send them a photo and a story about what running has meant in their lives via instagram. It is a continuation of the popular “my journey” social media campaign launched in 2013 – but in 2014 the best story and picture will win the runner a trip to next year’s Berlin Marathon, also sponsored by adidas.

Lauren Haakman explaining the adidas #myjourney campaign

At the official TOM media launch and ultra-marathon registration opening, Lauren Haakman, adidas Brand Marketing Manager Performance, kicked off the campaign by inviting some adidas ambassadors to tell the stories of their running journeys.

Nicolene Mostert, Derrick van Dam, Letshego Moshoe and Lauren Haakman listening to Janez Vermeiren’s running journey

TV presenter Janez Vermeiren told how he runs all over the world wherever he is travelling; Survivor SA finalist Letshego Moshoe will be running her fourth ultra and will link her “running journey” to her charitable work with kids in Diepsloot; weather man Derrick Van Dam will run his second marathon in what he predicts will be a good weather day; while Nicolene Mostert started her journey with adidas as model, but became a runner and recently ran from Pretoria to Cape Town to create awareness of alzheimers and will climb Kilimanjaro just before the TOM to raise money to buy prosthetics for children.

adidas SA MD Roddy van Breda (second from left) will be running his 7th Two Oceans ultra in 2014

A great part of the adidas heritage is built around running and they will therefore work with the TOM to ensure that runners sign up for the race, said Haakman. While the arrival of a baby will prevent Haakman from running the race, adidas SA MD Roddy van Breda will run his 7th ultra-marathon.

Most of the adidas team wore brightly coloured Boost shoes
“It is a great brand opportunity to launch our latest technology,” Haakman said and referred to the main pairs of brightly coloured Boost running shoes worn at the launch. “Come the Expo and race day, you’ll be seeing lots of exciting things from adidas.” 

TOM manager Stefanie Schultzen announces the Designed to Run campaign

TOM manager Stefanie Schultzen announced that in less than three hours after online registration for the 45th ultra-marathon opened, 500 people had already registered. They were confident that the 11 000 cut-off mark would be reached. To coincide with Cape Town being the World Design Capitol for 2014, the TOM’s theme will be “Designed to Run.”

Karen Thomas of Old Mutual announcing a R1-m bonus 

Sponsor Old Mutual announced a R1-m bonus for the man or woman to break the long standing race records: for men, the 3:03:44 time set in 1988 by Thompson Magawana, and women the 3:30:36 time set by Frith van der Merwe in 1989 

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Friday, October 11, 2013

Banff Mountain film festival in South Africa

The South African leg of the Banff Mountain Film Festival, hosted by Cape Union Mart and sponsored by The Mountain Club of South Africa, Deuter, LED Lenser and GoPro, will be held from Friday 25 October until 1 November 2013 at Ster-Kinekor cinemas across the country. This is the eighth consecutive year that Cape Union Mart will be hosting the South African leg of the Banff Mountain film festival.

The Premiere of the Banff Mountain Film festival in Cape Town

Cape Union Mart invited members of the press for a screening at the Upper East Side hotel in Woodstock, Cape Town, on the 8th of October. Here, the audience not only enjoyed a preview of the much anticipated event, but they were treated to performances by the Cape Town slack lining community as well.

A spectacular slack lining performance at the Banff Mountain Premiere in Cape Town on the 8th of October.

Earlier this year Cape Union Mart challenged South African filmmakers to submit short films portraying South African outdoor culture. The winner of the Adventure Film Challenge will be screened as the opening film alongside the world’s top outdoor sports films at the SA festival. The production Flying with Vultures – Path into the Future, produced by Green Renaissance, a film about vulture Conservationist Kerri Wolter who has a life changing experience when she paraglides with the threatened Cape Vultures, won the SA film challenge this year. 

Flying with vultures – Path into the future won Cape Union Mart’s 2013 Adventure film challenge, which will be screened at the local leg of the Banff Film Tour

The aim of the Adventure Film Challenge is to challenge South African filmmakers to produce more outdoor content, explains Nick Bennet, marketing manager for Cape Union Mart. Submissions for the 2014 Adventure Film challenge have already been opened: click here to submit.

The international films that will be showcased at the festival includes Rollerman, Reel Rock 7: Wide Boyz, Being there, Wingsuit downhill target punch, On the road – Skiing the void, Lily shreds trailside, 1st Afghan ski challenge, Industrial revolutions, Wanna Ride?, The Gimp Monkeys and Crossing the ice.

There will be one screening per day at 20:15. Each screening will contain all 11 films and the total length is approximately 2hours10minutes. For more information visit:

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