New summer range from The Italian canvas brand

Published by www.sportstrader.co.za

The iconic Italian footwear brand, Superga, recently held several launch events to showcase their new Spring Summer collection for 2015. Sports Trader attended the Cape Town launch together with Cape Town-based retailers.

Associating the brand with other sough-after Italian icons, Superga held the Cape Town event in the Lamborghini show room and offered guests drinks from the Peroni stable.

Their new collection features footwear chosen by 5FM’s Poppy Ntshongwana, who is the face of Superga locally. “We approached Poppy because she embodies so many of the values Superga, as a brand, holds important. She is elegant, chic and grounded, but she is also fashion-forward, edgy and a tad cheeky when she needs to be. She has so naturally become a part of the Superga family and I believe that only happens when something is just right,” Katy Ward, Marketing Manager at Superga, explained to Elle magazine why they chose Ntshongwana.