Reebok launches CrossFit range

Bruce Joubert of Reebok introducing the Reebok CrossFit range

Reebok recently launched their CrossFit footwear and apparel and introduced us to their latest footwear and apparel brand ambassador, Toya DeLazy. Not in a club. Not in a fancy building. In a gym.

Is Reebok the badge for authentic fitness? This is what Reebok is striving towards. They have partnered with CrossFit gyms in order to bring Reebok to the forefront of people’s minds when you mention fitness. As part of this partnership, Reebok have designed a new apparel range, Realflex Apparel, as well as a shoe specifically for Crossfit. Both the apparel and footwear range incorporate the Crossfit logo.

Keeping with the fitness image, Reebok’s concept stores will have a fitness feel. Displays and decorations will be designed around items found in a gym environment.

Reebok also partnered with Sony. Toya DeLazy, Sony’s latest signing, is also Reebok’s new footwear and apparel brand ambassador. DeLazy was at Reebok’s recent launch to perform some of her songs and to launch her music video for her hit “Pump it on”.

A black day for your right to know

When we elect government representatives to govern on our behalf we need an unfettered press to tell us what these people representing us are up to. That’s the way democracy works. That is why Sports Trader joined more than 1 000 black-clad protesters outside the gates of Parliament on 22 November when MPs adopted the Protection of Information Bill with a 122 majority that will send whistle-blowers and people attempting to expose secrets, to jail. Opposition to the Secrecy Bill is not about giving journalists more rights than other citizens. It is to ensure the right of every South African to know that the people who govern on their behalf – from local, provincial to national government officials – are not abusing their trust. As an opponent of this “Secrecy Bill” said: you only want to keep bad things secret, when you are doing good, you want everybody to know. You can only hold your representatives accountable if you know what they’re doing.