New technologies from Columbia

Columbia, distributed in SA by Wild Elements Apparel, will be incorporating new technologies into their apparel and footwear ranges for 2012.

Omni-Wick Evap is a moisture wicking compound that disperses sweat across a broad surface, allowing moisture to spread out and evaporate quickly:

Omni-Freeze Ice lowers the temperature of the fabric the moment moisture hits the surface of the fabric, which creates an immediate cooling effect.

The OutDry waterproofing system is based on a lamination process that bonds a waterproof, breathable membrane directly to the back side of a glove’s outer layer, which seals the stitching and any other potential water entry points. 

This eliminates airspaces created by standard bladder methods where water, debris and mould can collect in between layers – which can increase the weight of the garment and reduce the insulation value and overall comfort:

The Columbia stand at OutDoor Friedrichshafen 2011 

The Columbia stand at OutDoor Friedrichshafen 2011